Filmmaker.
Photographer.
Designer.
Developer.
Storyteller.

The Story-Product Strategy: A Blog for Nonprofits

Do you like blogs that get very technical about one hyper-specific nonprofit business strategy?

If you do, then you’ll enjoy my new blog, The Story-Product Strategy.

Story-Product Strategy is a term I created to describe a very powerful but highly misunderstood application of storytelling. It doesn’t treat stories as a communication tool – it treats them as a product – and it breaks every rule that nonprofits live by.

What Is Story-Product Strategy?

The Origin of The Strategy

The Four Pillars of Story-Product Strategy

Check out the blog!

Moto Knight is now on Steam!

Moto Knight is a throwback to classic Flash games of the 2010s like Happy Wheels, Stunt Dirt Bike, and Moto X3M!

The game features hand drawn art and original metal tracks by composer Adam Morton.

Play on Steam

Behind the Scenes

8 Words to Replace "Storytelling"

In nonprofit communications, “storytelling” has become a catch-all term for almost everything. Need a donor appeal? Storytelling. A social media campaign? Storytelling. An educational explainer? Storytelling. The danger is that once everything becomes “storytelling,” we start to forget the long-established strategies and best practices of the disciplines we're actually using, like marketing, advertising, sales, and fundraising. So the next time you reach for the word “storyte